Freelance · Remote-Friendly · $40/hour
Digital Counsel is seeking a Freelance Paid Content Strategist to support paid media planning and execution across our art and culture client roster. This is a project-based role ideal for a strategist who understands the intersection of performance marketing and cultural audiences—someone who can build smart paid campaigns without sacrificing creative integrity.
You'll work directly with our account and creative teams to develop paid social and display strategies, select and optimize content for promotion, and provide clear reporting on results. Experience with arts, cultural, or mission-driven brands is a significant advantage.
This is a freelance engagement with the potential to grow into a full-time role for the right candidate. We're looking for someone who wants to build something with us—not just fill a gap.
Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach.
We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy— with measurable ROI. Our expertise spans digital strategy, communications, content creation, advertising, and audience development, supported by hands-on capabilities in brand identity, websites, social media, content production, artist collaborations, platform management, and paid media planning. We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways.
Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan.
Digital Counsel is an independent affiliate of Cultural Counsel, a leading communications consultancy specializing in art, architecture, design, and philanthropy. Founded to extend this legacy into the digital space, Digital Counsel leverages over a decade of experience leading communications for global brands—including A24, Prada Foundation, Red Bull Arts, and The Whitney Museum of American Art—to deliver data-driven marketing, storytelling, and audience engagement strategies that define how culture is communicated in the digital era.
Digital Counsel is a New York–based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos — "Advertising by Artists" — reflects a commitment to creative excellence and cultural relevance in every project.
Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners.
We support professional growth and well-being through flexible schedules, a hybrid work model, and cultural benefits that encourage ongoing engagement with the arts. Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work.
To apply, email jobs@digitalcounsel.xyz with the subject line "Your Full Name – Paid Content Strategist" along with a brief introduction and relevant work samples or case studies.