Director of Digital

Full-Time · New York, NY · $120,000

The Director of Digital is a senior strategic leader who shapes how Digital Counsel's clients show up across every digital channel. You will lead the full arc from communications audit to creative execution—turning research and analysis into actionable brand, web, and social strategies for a roster of marquee art and culture clients.

This is a client-facing role that requires both executive presence and deep hands-on fluency. You think in systems, write with precision, and understand how to move between the analytical and the aesthetic. You'll oversee integrated campaigns spanning organic and paid media, and serve as the strategic lead across branding, web, and social projects from kickoff through delivery.


Responsibilities

Communications Audits & Strategy

Client Management

Campaign Oversight

Team Leadership


Qualifications

This role begins with a one-month contract engagement, with the expectation of transitioning to a full-time salaried position with benefits for the right candidate. Compensation for the initial contract will be commensurate with experience.


About Us

Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach.

We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy— with measurable ROI. Our expertise spans digital strategy, communications, content creation, advertising, and audience development, supported by hands-on capabilities in brand identity, websites, social media, content production, artist collaborations, platform management, and paid media planning. We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways.

Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan.

Digital Counsel is an independent affiliate of Cultural Counsel, a leading communications consultancy specializing in art, architecture, design, and philanthropy. Founded to extend this legacy into the digital space, Digital Counsel leverages over a decade of experience leading communications for global brands—including A24, Prada Foundation, Red Bull Arts, and The Whitney Museum of American Art—to deliver data-driven marketing, storytelling, and audience engagement strategies that define how culture is communicated in the digital era.


Working at Digital Counsel

Digital Counsel is a New York–based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos — "Advertising by Artists" — reflects a commitment to creative excellence and cultural relevance in every project.

Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners.

We support professional growth and well-being through flexible schedules, a hybrid work model, and cultural benefits that encourage ongoing engagement with the arts. Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work.


How to Apply

To apply, email your resume to jobs@digitalcounsel.xyz with the subject line "Your Full Name – Director of Digital" along with an introductory message and links to relevant work.

jobs@digitalcounsel.xyz


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